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The Fundamentals of Selling B2B
January 17, 2018 @ 1:00 pm - 2:00 pm
Free
Early and mid-stage businesses live or die on their ability to close deals consistently and predictably.
In this session, you’ll learn a powerful framework and methodology for B2B selling from author, serial entrepreneur and investor Joe Abraham.
You’ll discover:
- How to “read” people using a behavioral framework and pre-determine buying tendencies and hot buttons
- What to say – and what NOT to say – in networking and selling situations
- The secret weapon to get more referrals quickly from trusted advisors and influencers
About the presenter
Joe Abraham – Author, Entrepreneurial DNA
Joe built successful companies of his own in distribution, technology and professional services during the better of two decades. In 2011 he authored the book Entrepreneurial DNA (McGraw Hill 2011) – that sold out of its first printing and was named by Entrepreneur Magazine as one of top business books to read in 2014. The book and methodology are used around the world – from university classrooms to the Fortune 500.
He currently owns a portfolio of businesses in the sports and human performance space. Joe is an investor and advisor to mid-stage, owner-operated businesses and serves on the board of two faith-based non profits.
Winner of numerous awards for his impact on small business growth, Joe has been featured on the TED stage as well as on Fox News, CNN, network TV and the Wall Street Journal as subject matter expert in small business, entrepreneurship and free enterprise. Joe lives in the Chicago area.