Intellectual Property Strategies for your Business (Fremont)

Intellectual property (IP) is a critical asset of almost every company. A good IP strategy must include practical defensive and offensive tools and remain flexible to address issues as they arise. It is never too early to create an IP-conscious plan for exploiting your company’s IP assets and resources to gain and maintain your competitive advantage. This program will provide an overview of the various forms of IP, how to identify potential pitfalls, and practical Dos and Don’ts that you, the entrepreneur, has control over. We will cover patents, trademarks, copyrights, licensing and branding. We will include: why not every invention is qualified for a provisional application, why showing your product design at tradeshows may be harmful, how to mitigate having your App taken down from app stores, why using unlicensed images can cost you thousands of dollars, why that magic “work for hire” clause in your contractor agreements may not work to protect your rights, whether that licensing contract really protects your long term business interests.