Son of a Marine veteran, Fred Parrish is Founder and CEO of The Profit Experts, an affordable CFO service that helps small business owners improve their profitability and cash flow. He is also creator of The Profit BeaconTM, a new app that provides predictive analytics to help businesses make smart and timely decisions, and co-author (with Michael Gerber) of The E-Myth: Chief Financial Officer.

During a 37-year career, Fred has held positions from staff accountant to CEO in public and private companies with revenues ranging from startup to $3.5 billion. Fred has been featured on NBC, CBS, the CEO Magazine, Forbes, Fox News, and other media. Fred lives near Dallas, TX.