Food Business Entrepreneurial Training Academy (FBETA) – 10 Part Series

The Alameda County SBDC and the Alameda County Community Development Agency offer a free 10-part seminar series on “Running Your Own Food Business” for participants interested in launching and growing food businesses in Alameda County. In this series, you will learn the basics to start and grow your own food business. Do you have a great idea and a burning desire to start a food business, but don’t know how? This series will help turn your idea into reality. Participants who attend eight of the ten sessions will receive a Certificate of Completion. The sessions will run Monday and Thursday evenings from 6:30pm to 8:30pm, from September 11th through October 16. Session 1 – Defining Your Concept. In this session, we will discuss how to begin to take an idea for a new food company, and begin to explore how you can expand an idea into a business plan. A. Product – What (distribution channel options) B. Target market – Who C. Unique Selling Proposition (USP) – Why D. Defining Success – Bottom line, triple bottom line, environmental impact, community impact, etc. E. People F. Shareholders/Stakeholders