Main Street Launch’s Oakland Business Sustainability Program offers Central and East Oakland businesses impacted by the upcoming Bus Rapid Transit construction business advising and small business capital to help their businesses develop growth strategies during the construction period and thrive by taking advantage of the new opportunities this project will bring. Artesanias Mexicanas El Sol is one business who is taking advantage of these services.
At Artesanias Mexicanas El Sol, you find a variety of products imported from Mexico, like clay pots, mortar and pestle, spiritual candles, and more. Rocio Navarro, owner, wanted to offer her community products that people in Oakland don’t have access to. She regularly updates her inventory, offering Mexican families in Oakland and beyond the items they look for from home.
“Rocio received business advising about marketing techniques that could help grow her business. In the initial marketing meeting, Main Street Launch recommended that Rocio consider getting a credit card machine to begin accepting credit cards as a strategy to boost sales. She opened her first business bank account shortly after, obtained a credit card reader, and is now accepting credit cards. She increased her sales by several thousand dollars that month, increasing from $20-30 per day to $200-300 per day. Her quick initiative shows a deep commitment to growing her business.”