In Oakland and Berkeley’s Telegraph Avenue is an artery of small business for almost the entire length of the street. Yet, there are still patches in the middle where entrepreneurs see opportunities to enter an untapped market. In these middle areas many entrepreneurs offer a niche variation of a product that reflects creativity and combines the demands of traditional customers with those seeking something slightly different. Such is the story of Beauty’s Bagel Shop.
“Main Street Launch’s $150,000 loan helped us acquire the equipment, remodel the place and really just break in the market and open shop on day one,” says Blake from the kitchen surrounded by the aroma of fresh baked bagels. Less than five years since it opened, the business now employs 25 people and is considering expanding in downtown Oakland.
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