Back to the Roots is working to “undo food”, leading a new wave of food that demands total transparency about ingredient sources and the content of what’s on the table.
Here is an excerpt from our profile of Back to the Roots:
“It is the combination of hard work, fun and, excitement that runs through the Back to the Roots story. Alejandro Velez and Nikhil Arora founded Back to the Roots in 2009, during their final semester of business school at UC Berkeley. An idea about growing mushrooms in discarded coffee grounds sparked a gardening project in Alejandro’s kitchen. From this first batch of mushrooms, things moved quickly. The two started out as mushroom farmers, collecting the discarded coffee grounds from local coffee shops and producing mushrooms in their warehouse. Now, Back to the Roots offers 18 products. In addition to the mushroom-growing kits that they launched with, you can buy both ready-to-grow and ready-to-eat products in major retailers.”
To read the full profile of Back to the Roots, please click here.
