2019 New Year’s Resolutions: Attract New Customers
Attracting and retaining customers is critical to small business success. Here are some tips and resources to help your business get more effective at customer acquisition. Identify your ideal…
Your Business’ Online Presence Matters
Even for local, neighborhood businesses, an online presence is critical for new customers to find you. More than 97% of customers use the internet to find local businesses. This number…
Authentic Storytelling for Small Business
As a small business owner, you have put your heart and soul into creating something great for your customers. But do your customers know your full story? Do they know…
360 Marketing DNA
Most small businesses are “marketing” the business idea, not the real product/service they are selling! Hence the focus on marketing your “brand”!
Target Marketing Strategies
Learn the basic fundamentals of target marketing and how to identify your customer. Are you familiar with the terms; demographics, psychographics and do you know what your NAICS code is?