Main Street Launch’s Intern – Development & Fundraising Brooke Solomon offers some tips for writing your business bio. For help building your online presence, contact your local SBDC to get free professional advice from a business consultant.
A business biography is an important factor in creating a strong online presence and a strong relationship between your business and your community. It is a way to introduce yourself and share about your background and passion. A business bio should be accessible online to reach a wide audience. There will be a greater response if potential customers and clients find your bio personable and relatable. The more they know about a business or the owner behind the scenes, the more inclined they will be to support the business. The greater the understanding that the customers have for a business and the owner, the better.
Business owners should get to know their customers. A business bio can help create a friendly and welcoming environment which will encourage new bonds between the business and the community.
- When drafting your business bio, explain to people who you are and why they should choose you and your business. Each business and business-owner is so unique that this could probably go on for pages, but be brief. Think about an elevator speech. Really sell yourself, but be careful about the amount of details.
- Think about who your prospective audience is and who you are trying to appeal to. Grab their attention and make them interested in you and your services. Create a good hook to keep them reading. This is not the place to sell your product.
- Sharing little glimpses of who you are as a person and making yourself relatable is a great way to gather interest in your business. People tend to enjoy having an understanding of who you are; it creates a connection between you and your customer. Share briefly about your family, hobbies, interests, etc.
- Contact Information
- Make sure to include your contact information at the end. Often times, there are many clicks that need to happen to find phone numbers and emails. Make this information extremely accessible.