This was a great presentation, reminding us that having a strong marketing plan has as many profit and cash consequences as having a great business plan. By knowing your mission, vision, and your brand personality, you’re better able to make strategic business decisions, know how much money you can invest in different aspects of growing your brand, and reap the positive cash consequences that come with a strong and consistent brand and product or service.
Having trusted advisors is a critical part of running and growing a successful business. OBDC and our clients are fortunate to have access to BusinessAdvising.org’s advisors and expertise. Our clients have access to this service for free, so if you want to build your marketing plan, explore whether to add a new product or service, create your employee handbook, and more, sign up to get matched with an expert advisor and tell them we sent you.