Getting the word out about your business can be tough, and entrepreneurs tend to get wrapped up in the daily work of running the business. Here are a few low-cost strategies that you can try to help drive more customers to your business.
Reward your current customers
Customer Referral Programs incentivize your current customers to recommend your business to the folks they know. Offer a free product or service or a low-cost gift card to customers who send referrals. A local dentist we know offers a $5 starbucks card, for referrals.
Are there other local businesses who have great customer flow or who want to work to build their customer base? Work together – it helps save money and can spark some creative, fun ideas that will benefit both of your businesses.
Nominate yourself for awards. Right now, the 2016 Work Local Awards are accepting nominations in the Bay Area. Click here for the nomination form.
Sponsoring or hosting a community event helps spread the word about your business. Don’t forget to bring your business cards or other relevants SWAG for attendees to take home.
Give stuff away
There are so many opportunities to give stuff away – at your business for first-time customers, at events, in community spaces, and more. If folks like what you’re offering, they may come back for more.
Before you get started, remember to price out and budget for these marketing strategies. If it will cost more than your business can afford, start with something at a lower cost to build the revenues to fund these strategies.