J Moses was one of many customers of the old Parkway Theater on East Lake and found himself lacking suitable alternatives when the theater closed in 2009. His vision led him to conceive the New Parkway, a modern, even more community-oriented reincarnation of the old Parkway.
Four years since its inception, the New Parkway employs 40 people, has an excellent kitchen, and hosts various events outside of movies such as game nights and sports broadcasts. Customers flock to see the daily changing shows including reruns of classics, anime, and indie movies. J Moses explains the secret to the New Parkway’s success: “I think that what really stands out to me is how consistently phenomenal our staff is. The sense of community is very much present in our staff and that is translated to our customers. I want to use the New Parkway Theater as a model to show that mission-driven for-profit businesses can be successful. My business strives to show that if you make your values and your principles your bottom line, you can still achieve financial success.”
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