Continental Window Fashions is an online retailer for drapery hardware and window furnishings, based in San Francisco. They carry a multitude of window furnishing items such as curtain rods, finials, brackets, tiebacks and other hard to find accessories. They also offer services such as custom rod curving and a team of expert interior designers to assist customers with not only technical product information, but also design concepts to bring ideas to life. The business has been around for 15 years, and was acquired 2 years ago by Amish Patel with a loan from Main Street Launch.


Amish comes from a long line of entrepreneurs in his family: “Ever since I was young I had a dream of being an entrepreneur,” he remembers. When he came across Continental Window Fashions for sale, he saw an opportunity in e-commerce and was very excited for the possibilities that could ensue. He also has a background in finance that further encouraged him to pursue the acquisition and become a small business owner.


“Without the loan from Main Street Launch, I wouldn’t have been able to go through with the acquisition,” comments Amish. “It also gave my business working capital and enough to invest to help sustain the business as I took it over.” The loan was critical for Amish, and he appreciates Main Street Launch’s focus on local entrepreneurs and the community. Looking back, Amish recalls, “There was lots of paperwork, but Main Street Launch staff was diligent and efficient with the process so it happened pretty quickly. My relationship manager was also always around to answer any questions I had about the loan.”


Amish offers advice to aspiring entrepreneurs: “Perfect is the enemy of good, and there is never a completely right time to do anything. Focus on return on investment and sort out your priorities properly on where you spend your money.”


For the near future, Amish envisions doubling his employee base, along with showcasing more features and products on their company website. He also hopes to further develop their website’s blog and showcase more articles to be as helpful to customers as possible.


Continental Window Fashions boasts an expert staff, with specialties in interior design and custom window rod curving. Their website also offers a trade account discount that can become an additional profit center for interior designers, seamstresses, property managers, and other professionals that have to furnish windows as part of their business. There isn’t a minimum order quantity required for trade accounts and it is free to apply.


If you don’t know where to start dressing your windows, Continental Window Fashions has expert staff and interior designers to assist you to the best of their ability. Their customers are not only companies and businesses that need window furnishing, but also homeowners who have projects for their personal residences.


For more information on Continental Window Fashions, please visit their website: