I feel like small business owners are so used to being self-reliant that they have a hard time asking for help. Main Street Launch has a great network of partner organizations that specialize in a different aspects of small business assistance. By contacting me and letting me know what they need, I can be a great resource by directing small businesses to the right resource.
Attracting and retaining customers is critical to small business success. Here are some tips and resources to help your business get more effective at customer acquisition. Identify your ideal customers Who are your current customers and who do you want your new customers to be? Where are these folks (online and in person) and…
Even for local, neighborhood businesses, an online presence is critical for new customers to find you. More than 97% of customers use the internet to find local businesses. This number has been growing steadily since smartphones have become more available and mainstream. Positive reviews make 73% of customers trust a local business more than no…
Karla De Leon, Main Street Launch’s Assistant Vice President – Business & Economic Development, offers the following tip for small businesses. For a lot of businesses that have been around for a while, managing a website and social media seems unnecessary. You’ve been in business just fine without it, so why start now? Answer:…
Main Street Launch’s Oakland Business Sustainability Program offers Central and East Oakland businesses impacted by the upcoming Bus Rapid Transit construction business advising and small business capital to help their businesses develop growth strategies during the construction period and thrive by taking advantage of the new opportunities this project will bring. Artesanias Mexicanas El Sol is…
You may not realize that going online can actually make you money by growing revenue and profits even while you sleep. Developing an online strategy may make it easier for customer to reach you when you can’t reach them.
