After moving to California and seeing the lack of Caribbean representation, Nigel Jones, owner of Kingston 11, decided to pursue an idea that had been in the back of his mind for 15 years. He wants to expose people to Jamaican culture through excellent tasting, locally sourced food that is good for you.
“Nigel worked closely with Scott Lewis, now Main Street Launch’s CFO. ‘Main Street Launch is so thorough and conscious of trying to help moderate income people to contribute to the success of Oakland. You don’t have to be wealthy to start a restaurant, and Main Street Launch helped us bridge the gap financially. Main Street Launch does their due diligence, which made me feel more confident that our business plan, our product, and our following could make our restaurant successful.'” Click here to read Kingston 11’s full profile.